Ford_News
08-15-2011, 08:11 AM
Filed under: SUV (http://www.autoblog.com/category/suvs/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Crossover (http://www.autoblog.com/category/crossovers-cuvs/), Ford (http://www.autoblog.com/category/ford/), Earnings/Financials (http://www.autoblog.com/category/earnings-financials/)
http://www.blogcdn.com/www.autoblog.com/media/2011/08/vista-roof-opt.jpg
Ford's Vista Roof option has been selling well recently, and the automaker says this is, in part, to the little shot of Vitamin D it gives to drivers' everyday commutes. The split glass roof also has UV protection comparable to SPF-50 sunscreen, which should satisfy even the fairest-skinned buyers. So far this year, the Vista Roof option is checked on 48 percent of 2011 Ford Explorer (http://www.autoblog.com/ford/explorer/) sales, 56 percent of 2011 Ford Edge (http://www.autoblog.com/ford/edge/) sales and 32 percent of all 2011 Ford Flex (http://www.autoblog.com/ford/flex/) sales.
The numbers are staggering when you consider that the Vista Roof is a standalone option in most cases, and an expensive one at that. It costs $1,595 to let the sun shine in on the Edge and Explorer, and $1,495 on the Flex. The available all-glass roof on the Mustang (http://www.autoblog.com/ford/mustang/) is the most expensive at $1,995.
The Vista Roof is certainly a great way to work on your tan before you ever hit the beach, but it ain't exactly your dad's Vista Cruiser (http://en.wikipedia.org/wiki/Oldsmobile_Vista_Cruiser). Follow the jump (http://www.mnfords.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/#continued) for Ford's official press blast.Continue reading Ford reports Vista Roof sales are through the... ceiling (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/)
Ford reports Vista Roof sales are through the... ceiling (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 15 Aug 2011 10:01:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/) | Email this (http://www.autoblog.com/forward/20016959/) | Comments (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/#comments)
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http://www.blogcdn.com/www.autoblog.com/media/2011/08/vista-roof-opt.jpg
Ford's Vista Roof option has been selling well recently, and the automaker says this is, in part, to the little shot of Vitamin D it gives to drivers' everyday commutes. The split glass roof also has UV protection comparable to SPF-50 sunscreen, which should satisfy even the fairest-skinned buyers. So far this year, the Vista Roof option is checked on 48 percent of 2011 Ford Explorer (http://www.autoblog.com/ford/explorer/) sales, 56 percent of 2011 Ford Edge (http://www.autoblog.com/ford/edge/) sales and 32 percent of all 2011 Ford Flex (http://www.autoblog.com/ford/flex/) sales.
The numbers are staggering when you consider that the Vista Roof is a standalone option in most cases, and an expensive one at that. It costs $1,595 to let the sun shine in on the Edge and Explorer, and $1,495 on the Flex. The available all-glass roof on the Mustang (http://www.autoblog.com/ford/mustang/) is the most expensive at $1,995.
The Vista Roof is certainly a great way to work on your tan before you ever hit the beach, but it ain't exactly your dad's Vista Cruiser (http://en.wikipedia.org/wiki/Oldsmobile_Vista_Cruiser). Follow the jump (http://www.mnfords.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/#continued) for Ford's official press blast.Continue reading Ford reports Vista Roof sales are through the... ceiling (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/)
Ford reports Vista Roof sales are through the... ceiling (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 15 Aug 2011 10:01:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/) | Email this (http://www.autoblog.com/forward/20016959/) | Comments (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/#comments)
More... (http://www.autoblog.com/2011/08/15/ford-finds-over-half-of-buyers-want-vista-roof/)