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View Full Version : Ford to hack $4k off price of Focus EV amid slow sales



Ford_News
07-10-2013, 04:47 PM
Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Hatchback (http://www.autoblog.com/category/hatchbacks/), Ford (http://www.autoblog.com/ford/), Electric (http://www.autoblog.com/category/electric/)
http://www.blogcdn.com/www.autoblog.com/media/2013/07/2012-ford-focus-electric.jpg (http://www.autoblog.com/photos/2012-ford-focus-electric-quick-spin/)

Between slow sales and a hefty price drop for its nearest rival, the Ford Focus Electric (http://www.autoblog.com/ford/focus+electric/) may be looking at a pretty substantial price cut. The Detroit News is reporting (http://www.detroitnews.com/article/20130710/AUTO0102/307100079/1148/auto01/Ford-drop-price-2014-Focus-EV) that Ford (http://www.autoblog.com/ford/) will drop the price of the all-electric by about $4,000 to $35,200 to be more competitive with the Nissan Leaf (http://www.autoblog.com/nissan/leaf/), which received a big price cut for 2013 down to $28,800.

Ford has already admitted to having low expectations (http://green.autoblog.com/2013/02/24/ford-has-low-expectations-for-focus-ev-sales/) for the car's sales and massive rebates were reported (http://www.autoblog.com/2013/01/25/ford-focus-evs-slow-sales-trigger-massive-incentives/) earlier in the year, but there is still no official word from Ford on this matter. The company's consumer site still lists the 2014 model's starting price as $39,200. In addition to the Leaf, the Focus Electric will also have to deal with the lower prices of smaller EVs including the Honda Fit EV (http://green.autoblog.com/2013/05/30/honda-fit-ev-lease-drops-to-259-adds-unlimited-miles/), Fiat 500e (http://green.autoblog.com/2013/04/13/fiat-500e-$32,500-lease-$199-month/) and the Chevrolet Spark EV (http://green.autoblog.com/2013/05/23/chevy-spark-ev-priced-at-27-495-will-lease-for-199-month/).Ford to hack $4k off price of Focus EV amid slow sales (http://www.autoblog.com/2013/07/10/ford-to-hack-4k-off-price-of-focus-ev-amid-slow-sales/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 10 Jul 2013 17:31:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
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